Case Study

A Childhood Dream

Rediscover The Magic of Childhood to Fuel Innovation.

On December 3, during Art Basel Miami, VISO and Pininfarina joined forces to celebrate the launch of VISOs Miami headquarters. This groundbreaking collaboration, includes the presentation of an exclusive immersive installation and film centered around the theme of A Childhood Dream.

Location: Miami, Florida

Client: A Collaboration Between VISO & Pininfarina

Photographer: Joel Esposito

Lighting Architectural Metals & Polycarbonate

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Childhood Dream Concept :

We often look at clouds and imagine objects, animals, and more. This childhood curiosity inspired the installation, set up in the VISO Galleria, Miami, the team transformed the space into an immersive, dream-like environment. It embodies the concept of turning dreams into reality and it represents how ideas and visions take shape, becoming tangible realities.

Layout :

Clouds are placed in the main corners of the galleria, making a great focal point alongside a digital wall. Clouds are arranged in different sizes and positions to showcase a Pininfarina sky.
Observation :
To simulate the experience of a child watching clouds, we will create a grass environment with seating where visitors can look up and observe the clouds and their shapes.
Display :
To emphasize the immersive experience the display can showcase different moments of the days but changing the color of the sky from sunrise to sunset and from rainy and sunny days

Concept Illumination :

Inspired in the graphics of the Ferraris from 1950s like the 250GT. Each sculptures surface is split to emphasize certain areas. Acrylic parts are used to diffuse the lights from the core, providing shadow and light.

Experience :

The spread-out rendering, where all seating areas have sculptures overhead, ensures that every guest can enjoy them without needing to look elsewhere. In this design, the four sculptures are staggered and distributed across the venue, allowing everyone to experience the feeling of sitting under clouds. This layout also provides more space for the bathroom and kitchen while keeping some distance for the sculptures from the LED screen.

Solutions :

The stainless-steel shells were fabricated in panels, and blended together, once joined, the rough edges were extensively sanded and buffed by VISOs expert craftsmen to ensure a seamless finish on each sculpture.

Inside the stainless-steel layer is a molded resin core, each piece forming the core was carefully molded and joined in individual parts to create the organic floating cloud like forms.

Lighting is encased and each sculpture glows from within with LEDs that are RGBW controlled with DMX. Each light filters organically through the resin layer, to create light and shade.
Access points to the lighting is from above, to ensure there are no seam lines from the sides or underneath.

Due to the delicate nature of the sculptures and materials used VISO treated the boxing and shipping of each sculpture like the high touch freight of a rare car.