VISO Expands Global Operations, Announces Chris Lucky as New COO

July 2025 - As VISO expands its supply chain and operations throughout North America, Europe, and the Middle East, the company has appointed Chris Lucky as Chief Operating Officer to lead its next phase of global growth.

Chris Lucky is a seasoned operations and supply chain executive with more than 20 years of leadership experience spanning retail, manufacturing, and distribution. With a rigorous foundation in Accounting and Economics and a Master of Business Administration, Chris brings deep financial acumen to operational strategy—integrating fiscal discipline with innovative execution to drive measurable improvements in cost efficiency, working capital, and enterprise value.

In his role as Chief Operating Officer, Chris oversees global, end-to-end operations encompassing product design, sourcing, manufacturing, logistics, customer fulfillment, and installation. His leadership is defined by an unwavering focus on operational excellence, scalability, and performance across international markets.

Throughout his career, Chris has transformed complex global supply chains into agile, customer-centric networks through digital transformation, process optimization, and the development of high-performing teams. Recognized for his strategic foresight and collaborative approach, he builds organizations that balance innovation with operational discipline—delivering sustainable growth and consistently elevating enterprise performance.

"Chris represents the rare combination of strategic clarity, operational depth, and genuine leadership," said Tzetzy Naydenova, President of VISO. "His ability to simplify complexity and mobilize teams around meaningful transformation makes him an invaluable partner as we expand across key global markets.