VISO Appoints Rachael Hosken Ruddick as Chief Marketing Officer, Marking First Female Executive Team Member

Miami, December 8 2025

VISO announces the appointment of Rachael Hosken Ruddick as Chief Marketing Officer. This appointment marks the first female executive role on VISO’s leadership team, underscoring the company’s commitment to diversity, innovation, and global brand excellence. 

In her new role, Ruddick will work closely with the President, Tzetzy Naydenova, and the executive team on global brand strategy, marketing, communications, and partnerships, as VISO continues its expansion across key markets including Canada, the US, Europe and Middle East.

“Rachael brings a rare combination of strategic rigor, global luxury expertise, and creative vision,” said Tzetzy Naydenova, President. “Her instinctive understanding of design, craft, and storytelling is completely aligned with VISO’s vision. After two years of working together, it is a natural and exciting progression to welcome her onto our executive team and to formalize her role in shaping our next chapter of growth”

Ruddick’s appointment is underpinned by over two decades of executive experience with LVMH, working in Australasia, the UK, Europe, South America, and the US, leading initiatives that bridged global brand vision with local market nuances. Her career spans across brand building, strategic marketing, and creative direction across some of the world’s most respected luxury houses.

Her business achievements are complemented by an innate understanding of luxury and creativity. Rachael's work has been published multiple times in leading international titles including Elle Decor, Architectural Digest, Wallpaper, and Vogue, affirming her reputation at the intersection of design, culture, and high-end lifestyle.

Ruddick’s global outlook is supported by formal business education through IHTTI Lausanne and Cornell University, as well as an MBA from Macquarie University.

“I am honoured to step into this role at VISO. VISO holds a strong creative DNA, technical excellence, and celebrates global best practice. I am particularly proud to join the executive team at this moment of growth and to contribute to a culture that values both innovation and inclusivity. We have a powerful opportunity to tell VISO’s story and that of our partners on the world stage in a way that feels bold, modern, and deeply considered.”

With this appointment, VISO takes another step toward building a future-facing, globally resonant luxury brand, connecting bespoke architectural innovation with clients, designers, and partners around the world.